Peter Oravetz

KPMG Spectrum

KPMG Monitor4.jpg

KPMG Spectrum

Website Development | Branding and Messaging
The accounting firm, KPMG, developed a subsidiary — KPMG Spectrum — to offer technologies utilizing artificial intelligence embedded with the proprietary knowledge of KPMG experts. These "Intelligence Engines" offer decision support for Operations, Regulatory, Tax, Supply Chain Management and Workforce issues on a global scale. 

As co-creative lead, I interviewed stakeholders in Germany, the Netherlands, the UK, as well as the US to develop branding, messaging and look and feel for their first website. We presented concepts and designs to this international team and got buy-in from the various product managers. 

The site incorporated several animated videos which I wrote, sixteen product pages and six category pages. You can view the full home page below, or If you would like to explore the full site as it is live, you can do so at

Home Page — Full View