Peter Oravetz

Feeding America

 

FEEDing AMERICA

 

We won Feeding America, the third largest charity in America, on the basis of creative my partner and I conceived. The agency won the assignment for digital fundraising—and the emails flew, fast and furious. The stories of how ordinary Americans found themselves in the position of not having enough to eat was mind-boggling to me. So it was with a passion that I kicked off this series of emails around Thanksgiving.
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