Peter Oravetz

ESPN March Madness Integrated Campaign

 

ESPN MARCH MADNESS INTEGRATED CAMPAIGN

 

An integrated campaign highlighting ESPN's brackets for March Madness. We played off sports fans' obsession with banners, print and email — which built record levels of participation with the theme "Surrender to the Insanity." Click to play the banners — but you will need to use your back button to get back here. Thanks!

 

Print ran the day the brackets were announced, with a half page in sports sections placed just beneath the brackets. A series of emails dialed up the excitement by inviting participants to create their own bracket group. Please click to enlarge.