Website | Coaching Emails for Fundraisers | City-Centric Event Pages | Personal Pages and Social Sharing
The American Heart Association conceived the idea of fundraising events based on spinning and cross-country cycling. My partner and I developed the branding, look and feel, architecture and messaging for the first website for CycleNation. In addition, we created coaching emails, fundraising tips, social sharing and city-centric community pages. Now in its third year, CycleNation is a worthy addition to the American Heart Association's Heart Walk — with it's own vibrant, energetic brand.