AMERICAN HEART: LIFE'S SIMPLE 7

For New Years, we came up with the idea of promoting Life's Simple 7 at a time when people are considering New Years' resolutions. I knew an advertising colleague who had made lifestyle changes that enabled him to lose 80 pounds after a scare from bypass surgery. We featured his inspirational story of how to get healthy through Life's Simple 7, which is: Manage Blood Pressure, Control Cholesterol, Reduce Blood Sugar, Get Active, Eat Better, Lose Weight, Stop Smoking. Emails drove to a landing page with this video.