Peter Oravetz

American Heart Association


American Heart Association

As part of our effort to kickstart engagement with the American Heart audience, we created a series of videos that spanned the fundraising season — from Thanksgiving through New Years.
The first raises awareness that women are more at risk for heart disease than men. The second highlights heart disease among newborns. And the final one, which ran after New Years, is an inspirational story of how one man changed his life to become heart-healthy.
Emails drove to the donation pages that these emotional videos were housed on — offering compelling reasons to support the American Heart Association's mission.

Women: "Pumpkin Pie"

""Thanksgiving Baby"

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