Peter Oravetz

Amazon Prime Video




During my time as co-creative lead on Amazon, we did 16 waves of direct mail—usually once every month or six weeks. We tried a lot of different formats, from a simple No. 10 envelope with a letter and a postcards... to dimensional mail. Each wave was segmented to Acquisition, Engagement or Lapsed Users. Our success led to other direct mail assignments for Amazon for Business, Kindle and Audible—another Amazon company. This particular piece was a dimensional postcard which was personalized on the outside and had a peel-off panel that revealed a brochure that opened vertically.


This view shows the front panel peeled off to reveal the brochure nested below.

This view shows the brochure opened vertically.

And finally, the mailing side.